Case studies

DISPL — digital-signage software, Cyprus → MENA

Task

Enter the MENA market and scale sales.

What was done

Two segments tested: direct sales and partner integrators — the companies that already install screens for restaurants, malls and hotels. The partner segment won; the offer was rebuilt for it.

Result

48 positive replies a month on average; 20–24 qualified meetings a month.

Corporate-training company — US East Coast

Task

Grow sales in the home market; clients are large brands and corporations.

What was done

Cold email to the ICP, LinkedIn to lift conversion, the client’s own case studies and lead magnets used inside the sequences.

Result, 8 months

162 meetings booked, $194K revenue received, $778K in pipeline.

House by the sea — real-estate developer, Serbia, Montenegro, Croatia

Task

Emails to the company’s own base of brokers and agencies were landing in spam; new partner agencies were needed for regular sales.

What was done

Audit of the base and the emails; sending infrastructure rebuilt — domain warm-up, anti-spam settings; a regular offer mailing to the base.

Result, 2 months

258 new partner agencies; open rates 65–80 %.

Bloomwards — educational travel to the US

Task

Start sales from zero in six weeks, find the most profitable region, make the brand known.

What was done

Two channels tested, paid ads and cold email. Instead of parents and teenagers, the first audience was school directors and staff, with a partnership offer built for schools.

Result, 5 weeks

35 school directors and staff interested in partnership, 87 % open rate, 10 % reply rate, $195K forecast revenue.

Hotel-technology company, Spain — Revenue Operations

Task

Two salespeople, a CRM grown over years, new customers arriving through the founder. A 386-hotel chain and an installed base with more to buy.

What was done

Audit of 264 CRM boards, 352 hotel records and 3 528 contacts; a target model with one stage vocabulary; the sales process rewritten and a one-page instruction “when a hotel replies” for two salespeople. The 500-hotel list the founder thought had to be bought was found in his own 2024 export; 256 senior residences found in a procurement file, not purchased. Four campaigns, 2 785 leads in four languages, QA’d by API before send. Upsell emails to the installed base.

Result, first month

183 deals carry the campaign source after one load. Upsell campaign: 174 leads, 108 inbound emails, three price questions, one demo booked by the hotel itself. Every reply now lands in the CRM with an owner and a follow-up date.

Recruitment marketplace, UK — what did not work, written down

Task

New customers through cold email.

What was done

Dozens of cold campaigns to bought and built lists; then one warm list of 129 conference attendees.

Result

Cold volume: 0–1 replies per campaign. The warm list: 11 replies and 10 calls. The finding — cold volume does not work for this product, warm lists do — is written into the project as a rule, and the budget moved accordingly. Knowing what not to do is part of the job.

30 minutes: you show me the CRM, I tell you where deals are lost and what to launch first.