The outbound sales playbook for founders

Seven steps from a list you already own to a reply that becomes a deal in your CRM — with the two things that break most campaigns before the first email is sent.

What is inside

1. Where the list is — usually already on your disk.
2. The offer per segment: claim, evidence, risk reversal, ask.
3. Domains, mailboxes and warm-up: the arithmetic of 1 000 emails a day.
4. Sequences that do not read as machine-written.
5. What to do with “send the price”, “let’s meet”, “write in November”.
6. The CRM record: owner, next step, date.
7. Three numbers a week.